The story
Fewer than two dozen actual people have bought a condo here. Flow, Adam Neumann's company, took control of the rental tower next door in 2021 by buying the companies that owned it, then broke ground on this one in 2022 as a rental tower too. In October 2024, mid-construction, Flow flipped it to 466 fully furnished condos and funded the finish with a $155M construction and inventory loan.
Studios start at $450K and one-bedrooms around $600K. Owners can rent up to 12 times a year, and Flow has offered a two-year lease-back reported at 8.6%. The building sold 58% in its first six months. But deed records show more than 91% of those units went to corporate entities and funds buying in bulk. For a buyer, that matters: your resale will compete with fund inventory, so price it like an investment, not a home.